Report: Ad blocking software can cause a loss of billions of dollars companies Report: Ad blocking software can cause a loss of billions of dollars companies




Expect a new report, released on Monday, would have cost programs “ad-blocking” Ad Blocking Internet companies nearly $ 22 billion worldwide, and that it will get worse in the coming years.

According to the report – which was prepared in cooperation with Adobe Irish start-up company named “Big Fire” PageFair – the ad blocking software users in the United States alone will cause companies to lose $ 20.3 billion by 2016.

The two companies collaborated to assess the current use of the programs in which the ads you see blocking Internet sites, especially those that depend entirely on advertising for funding, disaster threatening its future.

In the United States – which is one of the most important markets for advertisers – the use of ad blocking software increased by 48% from last year, reaching an average of 45 million monthly active users between the months of April / May and June / June This means, according to the report, that 16% of Internet users in the United States withheld ads through the spring and early summer of this year.

According to Adobe’s report, the sites that attract young people, and public technology lovers, and the mainly visitors character of the male is the most affected by the ads blocking programs, especially video games sites, while less likely to ads blocking for visitors attending sites Health, and charity, and government sites.

Zaur sites referred to resort to blocking ads to deal with the large increase in advertising and to prevent the advertising of follow them through the World Wide Web net programs.


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