Report on the users of smart phones: network performance is a key factor to ensure the loyalty of subscribers

Jul

1

2013

Report on the users of smart phones: network performance is a key factor to ensure the loyalty of subscribers
Smart phones accounted for about 50% of the total handsets sold worldwide during the first quarter of 2013

Improving network performance is essential to ensure the loyalty of subscribers to users of smart phones, also provides operators with a significant competitive advantage. The findings come in a new report by Ericsson on consumers in the telecommunications sector. The report also pointed to the high expectations of the users towards mobile networks.

The report said that smartphones have formed about 50% of the total handsets sold worldwide during the first quarter of 2013, and by 2018, will form these smart phones up to 50% of total handsets in the Middle East, Africa and Asia-Pacific . Ericsson believes that this dramatic rise in the number of smart phone users is the main reason which calls for operators to develop network performance at the forefront of their priorities.
The Anders يندبلاد, President of Ericsson in the Middle East, that the Search Consumer laboratories “Consumer Lab” may consider the factors that affect the loyalty of users for signs of commercial operators.

يندبلاد said that with the rise in the number of smart phone users across the region, the company expects to become the network performance is an important factor affecting the consumer’s loyalty to the operator’s brand more than ever. At the same time, the company believes that operators put network performance at the top of their agenda to ensure to continue to meet the requirements of the participants. The study revealed prepared by Ericsson that in the event of failure to meet service requirements, such as waiting times reasonable and good coverage, retreating with levels of consumer loyalty.
In order to ensure a good user experience, according to the study should be content appears on the screen quickly. And often result relatively low levels of satisfaction about the performance of the network for the long waiting periods that strain the smart phone users. It is also the reliability and performance is essential too for smart phone users, therefore, provide a good experience of the retina, reliable and efficient can make the difference between user satisfaction and the rate of loss. Users are aware According to the report, it is possible to achieve anything through their related devices, and therefore are looking for operators to be able to provide fast Internet service and reliable via a mobile phone.

The study pointed out that it is not sufficient that the operators soon improve network performance in the hope that notes customers so, but the plan continues to prepare is very important to improve the perceptions of customers, it should be aware of users that things have changed so there will be an impact on the levels of satisfaction and strengthen their loyalty for the operator.
The report also shows that satisfied users in general are less likely to change the operator, leading to higher revenues of the operator for the duration of user subscription.
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