Report: Social networks effectively support the work of the companies in the Arab world

Aug

23

2016

Showed recently a report titled “The social media as a tool of Small and Medium Enterprises in the Arab world” that social media channels such as Facebook and YouTube and Watts August and Linked become a major factor supporting the work of small and medium – sized companies in the Arab region as in the rest of the the world.

It was not the outcome of the report, issued by the “Orient Planet Research” Orient Planet Research, an independent unit within the “Orient Planet group” Orient Planet Group , a surprise in light of the unprecedented growth in the number of Arab Internet users who benefit from various social networking platforms in order to communicate and the exchange of information with families and friends.

According to the report of the Arab Knowledge Economy 2015-2016, it is expected that the number of Internet users in the Arab world rises to 226 million users by 2018.

To take advantage of the tremendous opportunities presented by this growth, many companies, especially small and medium ones are working, to change its strategy to include the digital world as part of its efforts to spread more fully in the target markets, and at a reasonable cost.

An opinion poll conducted by the LinkedIn network on social networks and included small and medium-sized companies in the Gulf Cooperation Council also showed that 92% of more than a sample of 260 companies participated in this survey already utilize platforms of social networking in their work, while 5% of companies surveyed views are now in the process establish a presence on these platforms. And social networking platforms allow these companies to access and communicate effectively with customers, partners and other stakeholders.

Through the study of the size of use of the means of social communication, the report shows that Facebook and Twitter and LinkedIn is the most popular platforms for companies to create and collect content and communicate well with existing and potential customers throughout the region. The report adds that these companies need to strengthen its presence on these platforms by participating the content unique and attractive.

Said Nidal Abou Zaki, Managing Director, Orient Planet Group that highlight the social networks of high value as a tool for small and medium-sized enterprises due to the offered benefits and advantages are many and at reasonable cost.

Abou Zaki added that these channels provide small and medium-sized businesses advantages such as communication, transparency and designated by the gain a strong competitive advantage in the market. Hence, they are critical tools, especially the many small and medium-sized companies do not have to have the same level of resources as large companies, and are therefore unable to compete in terms of financial resources and human capital.

According to recent studies, small companies have a better chance of success through social networks compared with larger counterparts, and this is clearly reflected in our last report.

The success of the small and medium-sized companies is essential, given that these companies are the backbone of economic growth in the region. A recent study on emerging markets conducted by the global consulting firm AT Kearney, that small and medium-sized companies contribute to the successful creation of jobs at a rate four times faster and enhance returns and GDP at a faster rate six times compared with large companies.

The study predicts that the sector contributes an additional $ 100 billion in GDP, and up to two million jobs over the coming years in the Gulf Cooperation Council countries alone.

In Dubai, for example, small and medium enterprises make up 95% of the total local companies, representing 42% of the workforce and contributes about 40% of the emirate’s economy.

As small and medium-sized companies in Saudi Arabia accounts for about 33% of GDP and accounted for about 25% of the total workforce. The sector of small and medium companies in Bahrain is more lively, with a market share 99% of the total registered companies in the UK and employs more than 421.000 people, of whom more than 52,000 Bahraini nationals.

Arab governments and continue to work to create an environment conducive to the establishment of the business and by providing the necessary support to businessmen and financiers in order to allow their businesses to grow and prosper, where these governments, in particular by giving them access to finance and business development services and access to trade and capital markets to become more capable competitive and enable them to develop their presence in the market.

It was to prepare a report and social media tool business for small and medium-sized enterprises in the Arab world in order to study how to provide social networking popular platforms effective in terms of cost for small and medium companies operating in the Arab countries to promote awareness of their brands.

The report also looks at the future of the digital economy in the region and how can small and medium businesses that benefit from the tremendous opportunities available in the markets.

The scope of the examination of the report of the Gulf Cooperation Council (GCC), the Levant and North Africa, Egypt, where small and medium-sized businesses seeking to use social networking to promote their business in very diverse markets in the region, to benefit greatly from this report.

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