Research: Dutch million around watching Netflix




In the Netherlands the number of Netflix viewers increased in the second quarter to 7 percent, reports Telecompaper based on its own research among consumers. Thus, the number of subscribers to be around one million.

Netflix logo In the fourth quarter of 2013 four percent of consumers surveyed watched movies and series on Netflix. This number rose to 7 percent in the second quarter of 2014, writes Telecompaper based on a sample within its Consumer Panel. This seems to be the price of a euro Netflix carried through in May for new subscribers, which opens on price 9 euros per month, to the growing number of viewers little impact. Netflix also benefits from a growing awareness: in the last quarter saw 86 percent rag service, compared with 71 percent in the second quarter of last year.

Competitors like Pathé Home and Videoland Unlimited remain on Netflix. Pathé home, that only individual films and TV series rents or sells, saw its market share remained stable at 3 percent, though the brand recognition increased from 70 percent to 82 percent. In the second quarter of this year, one percent of the Dutch had a paid subscription to the unlimited streaming service Videoland Unlimited. Approximately two percent reported ever taking in Videoland. Issue a film or TV series

Netflix content is 40 percent of the most viewed on a laptop, followed by 37 percent who use a television showing a notebook, Chrome Cast stick or console is connected. Furthermore, 31 percent prefer a tablet or smart TV. Pathé Home is primarily viewed on a smart TV.

The use of video-on-demand services allow for some time an upward trend. Thus, it was announced in June from a GfK survey that one third of the Dutch used such services, in particular all-you-can-eat- subscriptions popular are. , In people between 18 and 34 years, the percentage that uses rag-services is highest 45 percent of that group say they use them. Meanwhile, also NL Behold, a rag-service commercial and public broadcasters in the air.

Update 15:13: Figures from research Telecompaper not refer to number of subscribers, but total viewers. Article adapted accordingly.


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