Residents of Russia buying electronics on the fall of the ruble, iPhone and Mac «sweep the shelves”




Consumers in Russia get rid of rubles, according to RBC with reference to local retailers. More people on the fall of the ruble comes into the store “with the specific purpose to buy.”


The representative of Inventive retail group (IRG, develops shops re: Store, Sony, Samsung, Lego, Nike and others.) Ludmila Semushina said that sales on the results of 2014 is still expected to increase by 23%, “We have noticed that consumers have become coming to a store equipment with the specific aim to buy. People get rid of cash, perhaps someone already pre-buys gifts for the New Year. ” “In general we can say that people are buying more expensive equipment,” – adds Semushina.

“As for the company’s products Apple, the demand for the latest models of iPhone, iMac and iPad was high initially, and deliveries occur in small batches, so the goods directly sweep the shelves immediately after the appearance of the store,” – said the representative of Inventive retail group.

While the population is buying dollars, but the growth in demand for electronics – a question the next time, hoping the executive vice-president of “Euro” Victor Lukanin. “Over the past two days we experience increased demand for electronics. Sales rose by 15-20%, “- said the representative of the online retailer Ozon Maria Nazamutdinova. According to her, consumers buy mainly smartphones and appliances.

According to the car dealers, the number wanting to buy a new car on the “old” prices in recent days has increased. Director dealership Ford, the company “Avilon automotive group” Michael Zhmak says that the most marked increase in demand for cars is celebrated in the luxury and premium segments.

Earlier, analysts made ​​a forecast that some groups of new products to rise in November and December. Change rates reach 10-12%. Samsung and Lenovo have already increased the price of its flagship smartphone. The widespread increase in prices for equipment in Russia happen from the beginning of 2015, and growth will be more visible – an average of 20%.

“Prices will rise by 20-30% by the New Year, when will new supplies from manufacturers. Relatively speaking, a phone that costs 30 000 rub., Due to the growth of the dollar in retail will sell for 40,000 rubles. “- Said Lukanin of” Euroset “.

“Prices will remain the same for another month and a half, and in January they will catch up with the growth rate of the euro – agrees the head of the cosmetic of the” Ile de Beauté “Irina Sinitsyna. – While vendors are taking these problems and currency risks for themselves, in our segment was able to increase prices for the year are not more than 15%. But when they begin to raise rates, we have no choice but to do it behind them. ”

Many major manufacturers of consumer electronics has raised prices by 10-15%, says a representative of Media Markt. According to her, the retailer expects to raise the producer price of so-called white goods (refrigerators, washing machines, etc.) in the middle of November – beginning of December 5-10%.

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