Results of the second quarter: the revival of Nokia’s Elop




Among the first financial results and achievements during the second quarter of this year, has decided to share with the public, Nokia.

Sales of Nokia were down compared to last year by 24 percent (5.7 billion euros from 7.5 billion euros in the second quarter of 2012). In respect of the quarterly decline in sales does not look so bad – only 3 percent (5.7 billion euros against 5.85 billion euros in the first quarter of 2013 year). It should be noted that the implementation of the basic units of Devices & Services decreased by 32 percent (from 4.02 billion euros in the second quarter of 2012 to 2.72 billion euros).

Operating losses Nokia $ 115 million. Recall that last quarter operating loss amounted to 150 million euros in the second quarter of 2012 – 824 million euros.

The largest drop in sales in the second quarter of this year was again observed in China – 57 percent in annual terms. The smallest drop – in North America, but sales were not very high. In Europe, the decline was 25 percent.

If we compare the first and second quarter of 2013, the situation is not very good. The sales growth was observed only in North America – 22 percent. In Europe, the decline of 9 percent.

In the second quarter, Nokia managed to sell 7.4 million smartphones Lumia, which is 1.8 million more than in the previous quarter and 3.4 million more than in the same period last year. In total Devices & Services division sold 11.7 million smartphones, 4.3 million of them – line Asha.

In the entire history of the series Lumia, since November 2011, when the sale there were smartphones Lumia 800, Nokia’s managed to sell 27.3 million “smart phones» Lumia.

The average price of a smartphone Nokia in the second quarter was 157 euros, which is 18 percent less than in the previous quarter, but up 4 percent from the same period last year.

The financial report for the first quarter accounted for smartphones running Windows Phone and running Symbian. This time, Nokia has decided to restrict sales of smartphones Lumia.

According to analyst firm Adduplex, the most popular smartphone is the Nokia Lumia 520.

It is also worth mentioning that the Nokia Lumia smartphone sales in the quarter ahead of the sale BlackBerry. The chart below can be compared to the dynamics of the Lumia smartphone sales and BlackBerry on the time interval from the fourth quarter of 2011 to the second quarter of 2013.

Recall that Stephen Elop was appointed to the position of executive director of Nokia in 2010. Mr. Elop promised improvements for the past two years. According to him, the new line of smartphones Lumia, including the recently released Lumia cameraphone 1020 c 41-megapixel camera , significantly raise sales of Devices & Services division in the third quarter of this year.
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Tags: Lumia , Nokia , Sales , Smartphones .


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