Rising prices for consumer electronics in Russia reached 11%




Rising prices for individual items of consumer electronics in Moscow in November reached 11% . This is stated in the research department of information technology capital, the results of which are published in the newspaper “Vedomosti”.


According to the survey, the average price of tablets with a screen up to 8 inches with Wi-Fi in dollar terms rose by 1% to $ 103 in ruble – by 15% to 4861 rubles. The price of tablets with a screen up to 8 inches with Wi-Fi and access to the fourth generation in dollars fell by 1%, and in rubles increased by 5% to 17,715 rubles.

The cost of individual devices decreased. This, for example, we are talking about lower prices for computer mice by 30%. This trend applies to those groups of goods, the cost of production technologies which decreases as well as very expensive novelties that as market penetration for users to lose exclusivity shade.

Driver of growth for smartphones and tablets was the release of the iPhone and iPad, which initially set a new price target and pulled him other devices, including those from the lower price range, the study said.

Undoubtedly, in several stages, but the prices will rise, confident executive vice president of “Euroset” Victor Lukanin. In the meantime, the price of portable electronics, with the exception of Apple products , have not changed. And since manufacturers supply chain is long enough, be sure to catch up for the price increase in the exchange rate, but the response time will be from weeks to months.

A slight increase in cost observed in accessory manufacturers and some brands of inexpensive smartphones and tablets B-brands, said a representative of “The Messenger” Maria Zaikina. It is worth noting that the device cost 2000-3000 rubles. increase in the price of, say, 10% – it is 200-300 rubles., the buyers of such price fluctuations, as a rule, almost without notice. In the market there is a reverse trend – some brands suit promotions, lower prices. Such events have a positive impact on buyers’ attention to brands, their market share is growing.

Higher prices for Samsung technique possible, but as soon as it is not planned, says company spokesman Ian Rozhkov. On the eve of the New Year Samsung lowered the price on a certain line of devices. Is it possible to price increases, the company will discuss in the next few weeks, but so far there is no information, she says.

A representative of Alcatel Alexander Arshinov said that the company is planning on a quarterly basis and expects to increase the purchase price only in the first quarter of 2015. French manufacturer of the device to rise by 18-20%, he argued.

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