Rumor: Apple iAd to put in automated platform




Apple would want to stop after six years with the exploitation of its iAd advertising platform and want to switch to an automated platform to manage advertising companies themselves. Publishers should not have to pay anything after the step of the sales generated.

iAd The iAd platform itself remains intact but Apple’s direct involvement in the sale and management would stop, message BuzzFeed based on multiple sources. Apple would want to dismantle move to a more automated system and its sales team. Advertising Companies would post an update on the platform have the opportunity itself to iAds, sell and manage.

One of the sources inside Apple confirmed to BuzzFeed that the exploitation of an ad network “simply not something Apple is good at.” Apple’s platform would also have a small market share. According to research by eMarketer, turnover in the mobile market of iAd in 2015 5.1 percent, versus 37.9 percent for Facebook and 9.5 percent for Google.

Apple was criticized by advertising companies to maintain tight control over iAd, while the company also too little would release statistics. The company from Cupertino was launched in July 2010 with its iAd platform for iPhone and iPod Touch, and later that year for the iPad.


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