Rumor: Apple is working on Google Now competitor ‘Proactive’




Apple would like users of iOS 9 automatically voorschotelen relevant information based on their search behavior, location and app usage, like Google does with its Now service. The service would be called Proactive and may get an augmented reality component.

Apple WWDC 2015 Proactive would include Siri, Passbook, calendar, contacts, and apps from third parties committed to the ‘predictions’. Apple would work for years on the initiative and want to respect the privacy of users, claiming 9to5mac, which have demonstrated in the past about good sources inside Apple.

The announcement of Proactive possible will coincide with that of IOS 9 during the Worldwide Developers Conference, which takes place on 8 June. The search bar links Proactive would come from the homescreen to stand and Spotlight replace the drop-down menu, though, according to 9to5mac multiple builds with different places for the service. The inclusion of Wikipedia results in Spotlight in iOS 8 was a first step towards a future enlargement of the search options. In search of Proactive would play a prominent role in imitation of them new results.

Under the new search bar would come to be three categories: Apps, Contacts Cards. This would iOS automatically places relevant information, such as flight Maps, calendar notifications, access to boarding passes, advice to leave at certain times associated with files, and so on.

The service will reportedly app usage analysis and use of behavioral patterns of the user. Who daily morning opens at 09:00 Twitter or Facebook, will be around that time which apps already opened his phone and see who periodically call his mother will eventually notifications for it to be forgotten.

Part of the initiative would be an extension of the Maps service to points of interest and a display therefor ‘Browse Around Me “would be called. That function would be hotels, restaurants and other places on the city map based on the estimated user preferences. One possible alternative view would be that the user’s device focuses on the streets and menu suggestions given on the site of a restaurant or offers in targeting a shop. Whether Apple’s augmented reality display is applied in practice would be unclear.

App developers would have their apps for privacy purposes only partially Proactive and open Siri need to set via the Breadcrumbs-api. Only parts of the apps used recently could be so approached by the services, such as a list of recently viewed genres in the Netflix app.


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