Rumor: Apple wants to take over Beats Audio for $ 3.2 billion




Apple reportedly on the verge of taking an amount of 3.2 billion dollars over the business. Audio products and services Beats Audio The agreement would be possible next week already announced.

The rumor was out first brought by the Financial Times and Bloomberg , The Wall Street Journal and The New York Times claiming to hear their sources the same. However, it is in the news a blow to the arm held to be there yet. Negotiated some important details If the deal goes from $ 3.2 billion, which is by far the largest acquisition in the history of Apple.

The group from Cupertino thus get a company which is mainly in the hands of his headphones known. Beats began in 2008 with his own headphones line, as an alternative to the standard headphones supplied with the Apple iPod. Besides the great brand of Beats may be the streaming service of the company, Beats Music, one reason for the interest from Apple. Radio with iTunes Apple itself has a streaming service, but the competition in this market is large.

Apple CEO Tim Cook has in the past held talks with Beats founder Jimmy Iovine and take the Beats products have a prominent place in the Apple Stores. Iovine, according to the NYT after the takeover as “specially recommend for creative business’ reporting to Tim Cook.

In the past, HTC and Beats worked closely, but last September bought all the shares of the headphone manufacturer HTC to continue independently.


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