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Rumor: Apple will add App Store metamorphosis
Reportedly, Apple has assembled a secret team to investigate what changes it might make to the App Store. It would include to look at opportunities for developers to promote their apps for a fee in the store.
The latter refers to one of Google’s Play Store comparable model, where an application fee plan will appear in the search results. In this way Apple can earn more in the App Store as the marketing budgets of app industry continues to grow, writes Bloomberg.
According to the rumors about a hundred employees would be put on the project. That includes manpower from Apple’s advertising section, iAd, which reportedly is reduced. The team would be led by Todd Teresi, vice president of the company.
Besides the introduction of paid search method of browsing should be improved by the content. Since the new team has started only recently, it is still not clear what to expect changes.
The App Store is a major source of revenue for Apple. The company gets about thirty percent of each sold app. The store now has about 1.5 million apps. Customers since the launch of the store downloaded some 100 billion apps. Apple achieved in the past year a record profit of 18.4 billion US dollars, converted converted feather 16.4 billion.
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