Rumor: European mobile providers come with ‘adblock’ subscription




European mobile operators prepare a business newspaper as a new kind of subscription, where users pay for ads in apps and mobile browsers to block. Providers also consider putting the AdBlocker standard for all customers.

The providers to use the technology for the end of this year for the first time and have two options, reports Financial Times. The first is an option for a subscription, where users pay for the service provider to block ads. The second, with the significant name ‘the bomb’, is to set the standard function free of charge for all customers.

The technology blocks ads include Google and Yahoo, but let ads as they appear in the news feed of Facebook. Presumably providers will sell this as an option to reduce data usage, allowing users to get more out of data bundles. At the same time providers can thus increase the pressure on parties like Google. Providers want Google to pay them for the use of data services like YouTube.

The technology comes from the Israeli company Shine , which did not further explain much about how it works. It is unknown what providers are working on the technology. Financial Times quotes an employee of a provider with “millions” customers and not by ‘tens of millions’ customers. It seems therefore that it is not the major European providers as Telefonica, Vodafone and T-Mobile. Or Dutch and Belgian users will get the option is unclear.

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