Rumor: T-Mobile Netherlands will reduce prices to win back customers

Apr

11

2016

Deutsche Telekom wants T-Mobile Netherlands will cut prices aggressively and will try to win customers. That would pursue the parent company after the failed planned sale of the Dutch branch of the service provider.

With lower prices and aggressive marketing would want Telekom’s T-Mobile retrieves a lot of customers who lost it in the last year. The number of customers increased sharply in recent years. The proposed measures would find more worthy potential bidders T-Mobile Netherlands, which will allow the sale would be successful, reports financial news agency Bloomberg.

The Dutch branch of T-Mobile has stood in the window and there were companies interested, but offered according Telekom enough. Bloomberg reports that it is still unknown whether the lower prices and aggressive marketing there is. Telekom could also decide to carry it through.

The financial news agency notes that Telekom in the United States some years ago has deployed such a strategy, in which the American branch of T-Mobile has abolished include roaming fees and data usage for video streaming services. That happened under the leadership of the media-director John Legere, attacking repeatedly in public competitors, talking with many insults and always invariably casual dressed in plain language. Bloomberg points out that Tele2 has taken on the role of prize fighter in the Netherlands, while T-Mobile are correct marketing has focused on network quality.

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