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Russian game developers raise the rate of in-game currency
Russian game developers Nival Gaijin Entertainment and raised the price of the purchase in games due to the weakening of the ruble, according to RBC . The decision to raise prices have not yet made online cinemas and developers of anti-virus solutions.
In late November, the price increase on the internal game currency – gold eagles – a simulator War Thunder said the Russian company Gaijin Entertainment. Cost of a package of 150 gold eagles increased from 29 to 44 rubles. and from 3499 to 4899 rubles. 25 000 gold eagles, according to the company’s website. In the rise in price is to blame the weakening of the ruble, and if the exchange rate has stabilized, the company did not rule out further price increases.
Another Russian game developer, the company Nival, in mid-November, changed the course of the purchase in-game currency in all its projects. Previously match 30 rubles. for one dollar, now pegged to the Central Bank. In Nival single server for players, so after weakening of the ruble foreign users to buy goods on the Russian page cheaper.
Some game companies do not plan to change the prices, fearing a backlash. The cost of in-game items has not changed in the projects Mail.Ru Group. Prices remain the same and the company Innova Systems, publishing games on the Russian market, although this has a negative impact on the business.
The game World of Tanks, developed by the Belarusian Wargaming, changes in pricing policy will not happen: the price of goods within the project has always been pegged to the dollar.
Online cinemas under the terms of the contract must comply with the established own the rights to film a certain minimum value for the end user in dollars, so online cinemas will have to raise the cost-per-view movies, if the data is mandatory conditions persist.
In the online cinema “Ayyo” price increase is not planned. Revenue growth may slow down your pace due to the weakening of the ruble, but “Ayyo” rely on user loyalty. Saved money in ivi.ru, where the decision is related to the increase of films from the catalog is still pending.
Will remain the same and the cost of subscriptions to “Yandeks.Muzyka” – 149 rubles. per month on your mobile device. In the app store App Store and the music is now 0.99 dollars. Corresponds to 33 rubles., As in the opening of the store in 2012.
In 2015 anti-virus company Eset revise prices for some of their products. Price change is due to inflation. How much is the price change is not yet known. “Kaspersky Lab” does not raise the prices of their products in recent months and has no plans to do so before the end of the year. Cost of products “Kaspersky Lab” does not change under the influence of exchange rate shocks.
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