Russian retailers dramatically cut prices on new iPhone




Russian retailers dramatically cut prices on new iPhone



In December last year, when Russia finally began to officially sell the iPhone 5, the operator of “The Messenger” threw an unexpected trick, and put on a smartphone prices lower than the average of authorized resellers. In the same year, a similar prank decided to take another authorized dealer of Apple – the retailer “Euroset”.


Today on the page online store of published new prices for iPhone 5s and iPhone 5S , which began at 1000 rubles lower than at the time of the start of sales. At the same time, other authorized dealers are selling smartphones on the usual price: 24 990 and 29 990 rubles, respectively. The same applies to the official Russian online store at Apple, where the price remained unchanged.


Meanwhile, if you go to the retailer’s “The Messenger”, we can see that the iPhone 5c there has recently fell in price: a plastic smart phone is 23 990 rubles, as in “Euroset”. Apparently, this is a reaction to an unexpected dumping of the said company.


How this may affect the relationship between Apple and its souped official partner in Russia, too early to speak. In addition, the situation is very interesting to consider in the context of complaints of “Euroset” FAS over alleged monopoly “Coherent” trade “apple” devices. But if you are going to buy a new iPhone and ask for it to the official reseller, now you know where you can save a thousand rubles.


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