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Russian service Zvooq opened free access to music
Service Zvooq, trying to make a subscription, replaced monetization model: users can now listen to free music. The company will earn on advertising and subscription at the same time as it makes the market leader in Spotify.
Russian service streaming audio Zvooq moved to a new monetization model: the listener gets free access to the entire catalog in the Annex and on the website, but instead of listening to advertising cutaways. Without advertising content provide for an additional fee.
According to this model works Swedish service Spotify, which was going to, but has not yet entered the Russian market. In contrast to these services Zvooq opened his library to listen completely free.
“For the majority of music – it’s background for any class, without the background listening can do, and, therefore, do not spend money. We never believed that people would be interested application for which you need or necessarily pay or free of charge, but with significant time constraints on freedom of choice, in terms of listening “- explains the logic of the transition to a new model of managing director Michael I. Zvooq .
Nevertheless, from the paywall Zvooq not refuse: for 150 rubles per month premium package subscribers Zvooq + can store music on their mobile device and block ads. In the future, added a few more options: buy tickets for concerts and goods and services related to music, at a discount, in the best sound quality. By the end of 2015, the company expects to attract 170,000 paying subscribers. Now Zvooq more than 30 000 subscribers.
Download the app can Zvooq App Store and Google Play .
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