Russians prefer big smartphones 27




Russians prefer big smartphones 27


When the rumors that Apple is going to increase the iPhone screen to 4.7 and 5.5 inches , only saw the light, many took this idea very skeptical. Indeed, last year the Russian market the best selling smart phones with screens 4.3 inches – they accounted for nearly half of all implemented in the Russian mobile devices. But the market is growing, so-called “fablety” Weighing five inches are becoming increasingly popular, so in the first half of this year, Russian buyers have radically changed their preferences.

As noted in the study, the analysts of “The Messenger”, in 2014 the popularity of smartphones with small screens decreased by 11%. At the same time, smart phones with a screen size of more than five inches demonstrated tremendous growth – their sales have increased almost three-fold. But the number of handsets with a diagonal exceeding six inches increased as much as eight times.

As for the tablet, there is bucking the trend. Russians for some reason prefer tablets with a screen at least eight inches – compared with 2013 year, their share increased by 15% and amounted to 60%.

Growth diagonal screen smartphone by several factors. Among them, for example, the development of various types of content, for example, HD-format video, which is more convenient to view on the big screen, – says Yuri Labis, commercial director of “The Messenger”.

It turns out, Apple does not lose, if present iPhone with larger screen sizes. Custom appetites become less modest – some do want to replace the smartphone big and uncomfortable laptop (if, of course, not a brand new MacBook Pro Retina ).

Pace in two years with the Russian smartphone market disappear altogether phones with screens smaller than 4.7 inches. Of course, it will not last indefinitely, and 9-inch smart phone we will not see – they just do not vlezut in any pocket. But the fact that in Russia gladly welcomed iPhone «on steroids,” doubt is no longer necessary.


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