Sales of the iPhone 6 and iPhone 6 Plus in Russia began with queues and hustles




On the night of Thursday to Friday in Russia started official sales iPhone 6 and iPhone 6 Plus . Eyewitnesses have seen the queues and hustles in the struggle for the right to become the owner of Russia’s first “six”.


In Russia, since September 26, both models can be purchased or ordered from the online store Apple Online Store, in the salons of the mobile operators, authorized resellers Apple, including the “Euro”, “ION”, “M. Video”, “MediaMarkt”, “The Messenger “” Eldorado “and DNS, as well as in stores premium resellers Apple, including iPort, CStore and re: Store.

Delivery from Apple’s online store is carried out in 12 Russian cities, including Moscow, St. Petersburg, Yekaterinburg, Rostov-on-Don, Samara, Nizhny Novgorod, Kazan, Chelyabinsk, Ufa, Volgograd, Perm and Krasnodar.



For the first time in the history of the iPhone in Russia, following the example of New York and Tokyo, lined up in long lines, long before the start of sales. So, wanting to become the first owners of the new smartphone, stood in line outside the store re: Store in a shopping center “European”. “Apple” fans standing in line, handed out bracelets with numbers. About 700 people wanted to be among the first owners of a novelty in Russia.

Home sales in Moscow preceded the show program with live orchestra and performances of actors. Buyers are able to participate in the competition for the best self. Naturally, the happiness of the first iPhone owners 6 and iPhone 6 Plus there were no borders.


Presentation in “The Messenger” started half an hour earlier – at 23.30. Lead was forced to entertain the audience, consisting of fifty teenagers and young people up to 30 years, until midnight, as the terms of the contract with Apple started selling meant strictly from September 26.

Beeline told that conducted a small survey and were very surprised to what the people are ready for the iPhone 6. Part magnitude crowd cellular operator in the evening gave way to the competitors – gathered here only a couple of dozen people.



In Russia, the price of iPhone 6 is between 32 to 42 thousand rubles, iPhone 6 Plus is worth from 37 to 47 thousand rubles. Price on last year’s model of iPhone 5s decreased to 25 000 rubles, and on iPhone 5c – 18 000 rubles.

Pre-orders for smartphones opened on 19 September. According to the representative of “Megaphone” Olesya Jaremenko, since the start of pre-orders from the online store operator was about 8 000 applications, most of which clients will pay directly on the site. The most popular among customers use iPhone 6 is dark gray with a storage capacity of 64 GB, described in the company.



According to the “Messenger” model of iPhone 6 preferred 70% of buyers. “In terms of orders leading Moscow and Central Region, are made of 40% of pre-orders. Followed by the Urals, with a share of about 11%. Ural region has overtaken the number of pre-orders for St. Petersburg and the North-West. The fourth place is shared by the Volga and the Southern Federal District from 9-10% of the total number of orders “, – the representatives of the” Messenger “.

Most operators and retailers do not disclose absolute figures on the number of pre-orders for the new iPhone. It is known that the volume of Russian pre-orders on the first weekend after the launch three times higher than the same figure for the iPhone 5c and iPhone 5s in October last year.



According to official statistics, during the first weekend sales of Apple sold more than 10 million iPhone 6 and iPhone 6 Plus in ten countries, and the waiting times of orders for many modifications shifted by 3-4 weeks. Although orders in Apple online store, you can leave from Thursday night to Friday, possibly a new iPhone customers in Russia will also have to be patient.

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