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Samsung ahead of Apple’s list of companies with the highest reputation among American consumers
Samsung enjoys a high reputation among American consumers than Apple. This is the conclusion analysts research agency Harris Poll, which conducted a survey among 17 000 people in the United States.
According to the study, the third place occupied by Samsung – a record high for the IT-company. The first line is located Wegmans Food Market, sells food. Turnover of the network of 85 stores yet is only one-tenth of the company’s turnover Amazon.com, which occupies second place in the ranking. Third place for the Samsung.
Followed companies Costco, Johnson & Johnson, Kraft, LL Bean, Publix Supermarkets. In ninth place is Apple, which last year was in third place. Closes the top ten companies with the highest reputation for Google.
Specialists Harris Interactive conducted a study «Harris Poll Reputation Quotient» every year since 1999. Coefficient reputation rests on six parameters – social responsibility, emotional appeal, financial results, products and services, leadership, work environment.
In the Harris Poll argue that in today’s world, a high level of consumer confidence and corporate reputation is the most important competitive advantage.
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