Samsung: iPhone after a rise in price in Russia Galaxy smartphone sales grew by 300%




Samsung smartphone sales increased, the demand for some models increased by 300% after in Russia rose iPhone. This was on the PCH said the head of Samsung Mobile in Russia Arkady Graf. He did not rule out that it may also be due to the fact that Samsung has launched a New Year campaign .


“We keep our prices and we continue to share New Year’s flagship model, which reduced the price quite substantially. But one premium model forced to raise the price and are sure that it will not cause a significant change in demand. This Galaxy Note 4, the model will cost 39,990, ie 3 000 more, “- said Graf.

According to the head of Samsung Mobile in Russia, the excitement caused by the fact that people want to spend their rubles at the old prices, this together with seasonality and caused a rise in demand in the market 20-30%.

If the exchange rate will fall even more significantly, it is possible that Samsung will raise prices on some models, but not in direct relation to the dollar or the euro, and according to their own reasons, concluded Arkady Graf.

On Friday, a leading analyst of Mobile Research Group Eldar Murtazin said that all Apple products in the near future will grow by 15-20%. According to him, if you have a day or two to continue depreciation of the ruble, the price will rise, and this decision is made as early as next week.

“Last time they were discussing the price of iPhone 6 to 16 GB of about 46 thousand rubles, but as far as I know, we are talking about already 50 thousand,” – he said.

In late November, Apple introduced the new prices on most of its products sold in Russia – including the iPhone 6, iPhone 5s and 5c. On average, gadgets were worth 25% more expensive. At the same time Samsung has promised to keep the ruble-denominated prices for their products.

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