Samsung is struggling with disappointing sales smartphones in Europe




Samsung warns that it will sell fewer smartphones. Especially in Europe and China is the market leader with larger inventories low-end and midrange devices saddled by increased competition in Europe and China.

Samsung calls that large inventories as a reason why the profit is lower than that of last year. The manufacturer cites several reasons. One of the most important is that the Korean won strong hand including the dollar and the euro. The entire smartphone market, according to Samsung exhibit disappointing growth and disappointing sales in Europe have led to larger inventories, is in the accompanying communication with the profit warning, which The Wall Street Journal publishes .

In addition, Samsung is struggling in Europe, but also in China, with increased competition. In China, companies like Xiaomi, Huawei, Lenovo and Oppo hammering hard on the road with cheaper smartphones. Further impact would be that consumers buy fewer tablets than smartphones and that sales of smartphones has great impact on the sales of small tablets with 7 “- and 8” screens: Samsung has many new tablets released this year. Finally, the marketing expenses in the second quarter rose further to Samsung.

For the coming quarter, Samsung expects higher earnings and would attract, partly due to a forthcoming release of a new smartphone line. Smartphone sales Samsung shows no further increase in marketing expenses to expect. Samsung expects the current quarter profit of 7.2 trillion won, converted 5.3 billion, and sales of 52 trillion won converted 37.9 billion.

Samsung was in the district of São Paulo, Brazil to deal with a large robbery of smartphones, tablets, laptops and other electronics. A group of about twenty men insisted, armed with machine guns, a factory and seven trucks filled with the Samsung devices. The thieves spent three hours on the ground and held several employees hostage, but they also did not use violence. Other employees of the night shift at the site continued to work, but the criminals had the battery removed from their phones to prevent them raised the alarm, writes ZDNet.

Samsung Galaxy Ace Style

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