Samsung is struggling with falling sales and lower prices smartphones Galaxy S6




Samsung’s’ strategic adjust “the price of the Galaxy S6 to encourage sales of its high-end device. The group produced fewer smartphones, by falling demand for cheaper and older devices in the past quarter.

Facing falling sales have stated that the average price of a Samsung device comes increased. Samsung remains coming months therefore focus on selling high-end models. This should be done by a “strategic adjustment” of the price of the S6 and new models with a large screen. It says the Korean group in an explanation of the quarterly figures.

Such modification generally involves a reduction in, but it is not clear whether this will apply also to the Galaxy S6 Edge. In previous months, reports appeared that the demand for the more expensive Edge, with curved screen, Samsung was higher than expected and that the company’s production could not keep up. The devices with large screen where Samsung has been the Note 5 and S6 Plus, presumably August 13 announced to be.

Samsung expects the demand for smartphones still rising in the second half of 2015, but not by much. Samsung says that after a quarter in which the turnover of the mobile division compared to the previous quarter slightly increased, but decreased compared to a year ago. In addition, the operating profit fell compared with last year 38 percent to 2.76 trillion Korean won, converted 2.1 billion.

The total profit from Samsung decreased by 8 percent in one year. It was the fifth drop in quarterly profit in a row. The semiconductor branch Samsung did do good business by increased demand for DDR4 memory, NAND memory and SSD on 14nm processors produced. Samsung provided further lower LCD TVs but the gain of the display branch increased by increased sales of expensive large screen TV’s and associate professors models. Samsung will focus in the coming period on the sale of affordable curved TVs and associate professor TVs.


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