Samsung stops selling their laptops in Europe




Samsung has decided to discontinue the supply of laptops and Chromebooks in Europe, according to PC Advisor. The publication notes that at the recent IFA in Berlin did not provide any new laptop.


The reason for the decision of the Korean manufacturer to leave the market began changing market conditions and falling demand for their products. True to completely abandon the release of laptops Samsung does not intend to and will continue to supply them to other countries.

“We are trying as quickly as possible to respond to the changing needs of the market. And while we decided to stop selling laptops in Europe, including devices based on Chrome OS. This applies only to the European region, and does not reflect the situation on the world market, – said the representative of Samsung. – We will continue to study the market situation and will take further steps if necessary. ”

According to Cnews, in Russian retail chains Samsung notebooks are hard to find. In “Technosila” did not present any one model. In the “Eldorado” are three models, of which there were only two available. In “M. Video” on two of the four models hanging a warning about selling storage residues.

Observers speculated that the demand for laptops has weakened due to the iPhone 6 and iPhone 6 Plus. According to analysts , Apple smart phones were rivals not only other smart phones but also other electronic devices in general, as buyers, limited resources, choosing between the iPhone and For example, a laptop.

Note that Samsung has followed the example of the Japanese Sony, which in February 2014 announced the sale of a business for the production of personal computers Vaio. The company has decided to allocate money-losing PC division Vaio to a new company owned by the Fund Japan Industrial Partners.

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