Samsung’s retreat and Sony’s march – What was there on camera area in 2015?




Falling house with the door: The camera market is not very flourishing for it. Very rapid changes in technology make us a different way to deal with photography than before and ‘traditional’ photography is therefore under pressure.

Fifteen years ago photographed we have massively stood analog and the digital revolution for the door. A digital camera instead of analog film? Professionals should initially have nothing because the quality was too low and the “feel” of failed analogue. Even Kodak, in the seventies, the inventor of digital photography, initially did not believe that digital would ever replace analogue. Strategically, they took a role on the sidelines to, as a supplier of components, such as sensors. In the nineties were Canon and Nikon do not yet itself and Sony was only active with compact cameras.

But everything suddenly changed early this century. The more than 120 years old Kodak got very heavy losses in both analog and digital market and went after a long struggle in 2012 bankruptcy and then sold all photo activities.

“Which camera brand is the most photographed?” ”
” “Apple # 1, # 2 Samsung” At present, the second disruptiegolf underway, taking photos are becoming increasingly made ​​by non-traditional cameras, such as smartphones. Smartphones? Those phones with their mediocre quality without optical zoom?

Like the transition from analogue to digital smartphone nowhere was seen as a serious threat. The result is that electronics brands like Apple, Samsung, LG, Sony and Nokia (now Microsoft) suddenly acquired significant shares in the camera market.

Popular camera & # 039; s on Flickr

The popular “camera” on Flickr

You just need to Flickr to look to see which camera brand is the most photographed. At number one is Apple, at number two Samsung. Only then follow Canon, Nikon and Sony, followed by Motorola, HTC and LG and only then Panasonic, Fujifilm, Olympus and Pentax. That nowadays you can shoot well with smartphones and filming proved again our annual smartphone camera comparison.

High-end smartphones today use sensors that are as large as that of the average compact camera, with a consequent quality. In addition, the high-end models can also shoot in 4k and advanced settings as a manual shutter speed, ISO and even raw supported more often.

Of course, there was situations in which a “real” camera still preferred, but market figures show that the average consumer would find outweighed by the convenience of a smartphone: always at hand, always online, and easy to use. Early this year, was one of the winning World Press Photos even made ​​with a smartphone.

That does not mean that the rest of the camera market as is doomed; we mainly see shifts. Among compact cameras to smartphones, from DSLR camera system to and from ‘normal’ camera to perhaps a ActionCam or drone. In this article we look at the main changes from 2015.


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