Satya Nadella trying to convince the world that Windows Phone phones failure does not matter




The Satya Nadella CEO of Microsoft to declare that the Windows Phone system failure does not really matter, comes Ndala words during a lengthy interview published days before.

CEO of Microsoft length and update a wide range of topics, and may Ndala was platform behind in the former CEO of the company Steve Ballmer.

The Ndala after receiving the Chief Executive Officer of things and a lot of smart moves and transactions, which increased the confidence of users and investors alike, which led to the company’s shares rise by 48% since taking office in early 2014.

The Microsoft Windows operating system and the company continues to be the most popular computing platform in the world, but many analysts believe that the future is heading towards mobile phones.

The company experienced in this area of ​​confusion is obvious, Microsoft and experiencing it since its launch Windows Phone 7 operating system in 2010.

Microsoft has suffered more after the expulsion Stephen Ailub shortly after the completion of the Nokia deal, in addition to the official Windows Phone Joe Belfiore veteran to take leave for a year.

It could be argued that what is happening now does not reflect Microsoft’s plan and its view as a system and not Windows Phone access it, but I seem to be the CEO and the contrary view is that the Windows Phone failure does not really matter.

The Windows Phone operating system is one of the key players in the smart phone market before the big openness that happened and who was accompanied by a system Android and iOS.

The system suffers today from having market share is very low compared to other systems, and noted the market research firm Gartner in its last count that the share of Windows Phone system amounting to 1.7% of the total smartphone market in the world.

Focus on the mobile experience and is a logical and essential for the company is trying to push cloud services, particularly to the field of mobile phones is a big dilemma for Microsoft.

Ndala and confirms that this is unacceptable for the company, says that Microsoft is actively seeking to gain access to a world where the devices constitute a minor issue compared to the services that can be accessed.

Ndala and added, “I think that we are reducing the value of ourselves if we measure our success by looking at what is the market share of glasses HoloLens? Or what is the market share for the Xbox? Or what is the market share for PCs? Or what is the market share of our phones. ”

He completed Ndala “Going back to what we talked about on the movement of experience, and if we think more that these devices, which represent a graph strapped all as a contract, in some cases, will the user to use all these devices together, and sometimes only a single device or two will not be used of our devices as well as carrying out the use of other platforms, we do not mind it, but we want to make sure that we have the completion of experience in all of these devices. ”

He spoke Ndala “There is no doubt that we are suffering today from a reduction in own smartphones shares of us, but we are now with a HoloLens in the right way for the return of a lot of developers are the elite, and with turning your Xbox into a computer system and Windows, we’re going to restore a large group of developers “.

He added that Ndala Windows Phone phones are necessary to complete the comprehensive integration planned by the company, regardless of whether the experience if it is used by a few or many people.

He pointed Ndala that developers elitist will flock to the phones the most popular mobile operating system, and by the completion of the company’s experience in the integration of 10 Windows system with Hololens and xbox one, where this experience allow people to move from device to device with ease.

Satya Nadella and possesses great strength points than his predecessor in office, but his attempt to convince users that Windows Phone failure does not matter will not be one of those points.

Microsoft has allocated considerable resources for the platform their own smart phones, but did not achieve any success on the level of sales or market share level.


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