Shazam adds visual detection to its app




The muziekherkennings app Shazam can now also recognize pictures. That made the company announced Thursday. When users in the Shazam app on their camera pictures with the focus Shazam logo, they will find a page with additional content.

The Shazam app is now a camera icon on the main screen. By then pushing the app qr codes, but also scan images and the user lands on a page with more information. That can not be in any given image; the Shazam logo indicates when users can use the app. The function is primarily intended for interactive advertising. Shazam gives as an example a poster of the film Tomorrowland. By scanning which the user arrives at a page with a trailer of the film.

Shazam was released for the first time in 1999 as a service. Today, the service is especially popular because of the apps on various platforms, which are used monthly by over one hundred million people. The service detects within ten seconds, a music track based on an acoustic fingerprint. Which is compared with a central database. Since 2012, the app can also recognize certain TV shows.

About the arrival of the new features were already more rumors. The update Shazam is trying to broaden its offering. The digital assistants Apple, Microsoft and Google can now also recognize music. Apple’s Siri continued on the technology of Shazam, but Google Now Cortana and Microsoft have their own algorithm.


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