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SHAZAM application money attracts the richest man in the world
Mexican businessman decided to “Carlos Slim” Investing in music recognition application Shazam amount of its news reports about U.S. $ 40 million.
And revealed the agency “Reuters” news that the application that lets help users identify the music they hear and purchase them and share them with friends via social networking sites has succeeded in attracting funds richest man in the world, prompting businessman Mexican to invest U.S. $ 40 million in the application.
The Mexican businessman classified with Lebanon assets “Carlos Slim,” the man the richest in the world with a fortune estimated at U.S. $ 73 billion, according to Forbes magazine rated America for the rich world.
It is expected that exploits the Shazam application compilers Mexican businessman invest in expanding the field of television advertising, and providing a service that allows users to identify the application ads music clips and shift directly to Her brand page advertising or location networking sites on the Internet.
The estimated spending on television propaganda campaigns about $ 350 billion, according to a report Nielsen Research for the year 2012, making the market is open to Shazam and a Mexican businessman to earn a share of the money spent on television propaganda.
It seeks organizers of the application, which was established in Britain, expand the market application which provides advertising services to enter the market of Western Europe and Latin America to the British market and the market in North America.
The major brands such as “Unilever” and “Procter & Gamble” and “American Express” Shazam application used in their campaigns in North America, which is the application that is available for almost all operating platforms.
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