Shortly before the launch of iPhone 7: iOS gains additional share

Sep

7

2016

Tomorrow is the day: Apple is the iPhone 7 and iPhone 7 Plus imagine . As an introduction to skin out some information on the market shares of the Apple operating system iOS at Kantar Worldpanel ComTech. So can look forward in the months of May, June and July 2016 over the same period last year on growth, Apple over. This applies not only for the US, where Apple is quite strongly traditional, but also for the Big 5 in Europe (UK, France, Italy, Spain and of course Germany). Responsible for the growth is probably the iPhone SE.

Incredibly, however, growth is again not: In the US, iOS devices were in the same period of 31.3% of smartphones sold. This represents an increase of 1.2 percentage points over the same period of 2015. Here, the iPhone 6s is still the best selling device with 11% market share. Even the Apple iPhone 6 running especially in the United States still great and there is among the best selling smartphones overall ranked 6th Well, of course, best sign for the launch of the Apple iPhone 7 .

kantar smarphone sales september 2016

In the UK it looks for Apple, however good, because sales growing at a rate 5.2 percentage points. The Apple iPhone stood in the last three months there for 38% of smartphones sold. Whereby Android listed in the British growth and now rests on 57.3% of all smartphones sold – over the same period in 2015 there were 54.4%. So to suffer seem to have other operating systems such as Windows Phone / Windows 10Mobile and the BlackBerry OS.

But in China, currently experienced Android its peak and was last at 85% of smartphones sold his place. There is Huawei with 27.6% market share leader, followed by Xiaomi 18.5%. Apple claims but bravely with 14.3% market share ranked third Since February 2016 Apple but has been steadily losing market share in China and now must hope that it will judge the iPhone. 7

Today, then probably the last day on which the Apple iPhone 6s / 6s Plus officially is the latest iPhone. Are you looking forward tomorrow to the event? Here on the blog we will of course all be there in some form, and keep you well informed. I myself am the only member of the team, which has not a single Apple device. Nevertheless, of course I am interested in the new smartphone and am very excited about the idea of ​​tomorrow.

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