“Smart” direction signs decorate your city




“Smart” direction signs decorate your city


Living in the age of global computerization sometimes wonders, and actually why seemingly ordinary things, like the same direction indicators, which can be seen in many cities of Russia, Europe and the West, remain the same as they were 10, 20 and even 30 years ago? In the same question is asked by the New York-based design company has created a project and Breakfast Points – Interactive pointers that receive the necessary information for you from the media and through mobile joints indicate the right direction for you.

It may seem that Points look just look like standard indicators. This view is mistaken. It is necessary to introduce the necessary inquiry into the computer, which is located on the bottom and the pointer comes alive, turning in a counterclockwise direction in the next three most places as close as possible to your request. At this very moment on the LED-screens located on the arrows, there is the name of your place and other brief additional information that may be useful to you.

For example, someone made a request to “transport”. Pointer to process the information and show nearest bus stops and subway stations, as well as the approximate distance that you need to do to reach them.

Pointers Points are connected to the Internet via Wi-Fi or Ethernet connection and receive information from a variety of sources, including Twitter, social programs Foursquare RSS-tapes and data transport routes.


No matter where installed Points: they are easily adapted to the terrain and always point in the right direction. Menu control can be programmed for a specific time of the day. For example, in the morning pointer unable to respond to requests “Breakfast” and “Coffee”, and in the evening – “Dinner” and “drinks”, pointing in the right direction to a nearby restaurant or bar. Points can even be used as a kind of news feeds, giving people information about the latest events in the world, sports, and so on.


The company has been developing Points Breakfast for more than three years until it was able to implement a system that is as accurate as possible, as much as possible for her, would be able to specify the desired direction. The final height of the Points of 2.7 meters, a big arrow to 0.9 meters. For the movement of the shooter-pointers meets a motor group. 360 degrees of rotation at the expense of the electric field. Each arrowhead has 16,000 LED-lights for proper operation of which meet energy-efficient processors XMega.



The company is currently Breakfast through its official website accepts orders for the rental and installation of Points through special activities, but only where there is access to the web. In addition, the company is developing a fully waterproof model that can be installed wherever you like.

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