Smart Technologies Are Key To Successful E-Commerce Adoption

Sep

28

2017

In The UAE And Saudi Arabia
A recent study by Honeywell, a specialist in industrial software, has highlighted the importance of automation, artificial intelligence and large data technologies as a growth factor for the future of the retail sector in the UAE and Saudi Arabia.

Honeywell’s new research, in partnership with market research firm YouGov, showed the strong confidence shown by both UAE and Saudi retailers in the adoption of new technologies, with 87% of retailers in the UAE and 89% in the Kingdom of Saudi Arabia Saudi Arabia, who have adopted new automation and automation techniques, have seen a positive impact on productivity at work.

While more than a third of retailers in the UAE described store automation techniques (38%) and artificial intelligence techniques (36%) as the main technologies for future growth, retailers in Saudi Arabia indicated that Internet technologies Things (38%) and large data (34%) will have the greatest impact in shaping the shape of the sector and its growth and development.

The study comes at a time when the focus of e-commerce is on the agenda of the industrial sector at the level of the region and consumers alike, especially following the recent acquisitions of sites “Souq.com” souq.com and ” namshi ” namshi.com . The survey found that 83% of UAE retailers and 95% of their Saudi counterparts believe that e-commerce will boost the overall shopping experience in the region .

“The e-commerce market in the GCC is expected to quadruple its current size to $ 20 billion by 2020,” said Edmund Michael, General Manager, Honeywell Safety and Productivity Solutions, Middle East, Turkey and Africa. This new study shows the extent to which new technologies affect this growth. ”

“As customer satisfaction is the key to determining the level of success in the retail sector, the sector can grow and realize its full potential by meeting the growing demands of discerning shoppers. Although there has been a lot of progress in this area, there are still some barriers and barriers to the adoption of new technologies. We believe there is more to be done in raising awareness among retailers about the potential benefits that new technologies can bring. In the field of retail operations. ”

As customers are increasingly expecting faster online sorting, shipping and delivery, retailers in the region are making sure they are equipped with the right tools at the initial and final operations level to enhance the customer experience, as well as streamline processes to achieve better results .

According to the results of the study, the United Arab Emirates is currently leading the adoption of modern technologies, with only 13% of retailers that they lack the appropriate technologies to enable the adoption of automation in their work, compared to 28% in Saudi Arabia. In cases where relevant technologies have not yet been implemented, 64% of retailers in Saudi Arabia attributed this to the expected cost of promotions, while about half of the respondents (48%) said that lack of information and compatibility issues represented obstacles Which inhibit the adoption of modern technologies.

Anand Mehta, managing partner of Snaabs Associates Egypt, the leading retailer and e-commerce market analyst in the region, said: “The results of the study confirm the hypothesis that the retail sector in the region is maturing. While the level of maturity of the sector varies by country, retailers in the United Arab Emirates and Saudi Arabia are aware of the value of modern technologies in business empowerment and the need to select the right partners to implement them.

“The common goal of all companies is to measure and improve efficiency, whether in traditional retail or e-commerce. Achieving global production statistics standards as well as reengineering business processes and enhancing them with a robust solution structure will determine the readiness of the UAE and Saudi Arabia markets to adopt new technologies. This will help retailers to position themselves in emerging markets in the region and achieve a quantum leap by eliminating old technologies and embracing the commercial value of mobile solutions for businesses. ”

The Honeywell study was designed by YouGov to understand the main challenges facing the retail sector in the UAE and Saudi Arabia, and the impact of the adoption of technology and new technologies on the future course of the sector.

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