Smart watches from Sony electronic paper lit on video




Market wearable gadgets desperately trying to become a mass, but bulky smart clock until impress only the most advanced and daring, ready to sacrifice comfort and style for functionality. Sony demonstrates the opposite approach.

FES Watch-3

This week, the media got the information about the new watch Japanese manufacturer established on the basis of “electronic paper”. Until now, it was thought that it is best suited for readers, as it allows to achieve minimum energy consumption and reducing the thickness of the device. In addition, E-Ink does not require additional LED backlight, but can only display grayscale and poor job with video playback. According to the newspaper The Wall Street Journal, in fact, a smart clock Sony has already been presented to the public, but under a different brand.

FES Watch-1

“Electronic paper” has allowed Sony to turn the whole bracelet watch in one big screen. According to the characteristics he concedes traditional LCDs, but the text information – not just the message, but also, for example, biometrics, – does not require a huge number of colors. Hours worked in the division of Sony called Fashion Entertainments (or FES). However, Sony has not announced any way and did not show its participation in the company. According to some reports, the Japanese firm did it on purpose to see the public reaction to the product.

FES Watch-2

In November FES launched smart watches Watch 1 kraudfandingovom resource Makuake. In three weeks, the project has collected 739,000 yen (about $ 6,250) of the requested 1 million yen (about $ 8450). Campaigners, which remains until the end of 90 days, it can finance a 19,800 yen (about $ 167). Release Date Watch 1 is not called, but buyers can get on Makuake first model in May 2015.

Analysts suggest that the new Sony wearable gadget should be another attempt to make a bet on a bold idea. In traditional Japanese businesses are under tremendous pressure. Not only the television business, but even smart phones do not provide sufficient income.

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