Snap Chat to integrate journalistic content in its app




Snapchat would cooperate with media companies to journalistic content, including articles, videos and photos, to offer his app. This would include, among other things go to content from CNN, ESPN, National Geographic, Vice and Yahoo.

Snapchat The rumors are coming from The New York Times, which relies on unnamed sources. Snapchat would intend to make a separate part within its application to demonstrate journalistic content. In the so called Discover component users might find articles, videos and pictures that are created by media partners for Snapchat. Whether that means that the content does not appear on its web sites of the media in question is still unclear.

There were already agreements with CNN, ESPN, National Geographic, vice and Yahoo for the production of content for Snapchat. Then Snapchat himself would want to make money by selling ads in the Discover section, which already several interested companies would have attracted. The ads are placed between the other content and would be shared the proceeds with the content creators.

Snapchat is a popular instant messaging service, especially since it is possible to their postings or photos quickly after viewing automatically delete. The company behind the service has been trying for some time to increase his income and started therefore last year by showing ads.


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