Snapchat soon start showing ads among the stories of friends

Jun

15

2016

Messaging service launched photographer snapchat SnapChat “Application Programming Interface” new API makes it easier for advertisers to buy and manage advertising campaigns on the service, which means that the ads coming soon.

The aim snapchat Through this new step to focus on financially profiting from a service that has become particularly among young people very popular.

The snapchat, which was launched about four years ago, focusing initially on increasing the number of its users with neglected careful physical revenue, now and after hitting videos that users watched 8 billion every day the number, it seems that it is beginning to change.

With the new advertising platform, which was launched by the company name “partners snapchat” SnapChat Partners, advertisers will be able to publish their ads that will appear between the “stories” Stories friends users.

He explained site Ad Week that it would be possible to skip and ignore these ads, then he would not be included in the stories themselves, but they may appear from time to time in full-screen mode, so when moving from one story to another.

For the first time ads will be designed by third-party advertising agencies, and not by snapchat only, and will be able to advertisers choose additional actions when users scroll content, including video sending longer for them, or directing them to a website or article (without leaving snapchat), or get them to download another application.

The number of companies that have access to the new Snapchat Partners platform snapchat, which is that it would review all notice published on its service quality assurance, more than 20 company focused on digital and technological content.

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