Sony announces new initiative to develop future technologies




It announced that Sony on Friday announced the launch of a new initiative for research and development under the name “Future Laboratory program” Future Lab Program, in order to give users the chance to experience the innovations she is still in its infancy.

The Japanese company said in a statement that her “laboratory future program” Future Lab ‘s Program , which comes under the slogan “First try the future , ” adopts the approach to research and technical development stresses the open creative environment and lines of communication directly with the community, aims through which to participate in the creation of a way of life and new value to the user in the future.

Sony added that as part of this approach, the program will take part models for ideas with users and is still in the development stage, and in an effort to increase his inspirations, and take advantage of their feedback to improve and develop its projects.

The company said it will showcase the first project of the “Laboratory future program” Future Lab Program in Interactive Festival SXSW Interactive Festival, starting on Saturday, March 12 / March in the city of Austin, Texas.

Sony has revealed that the project, known as “The” N, is a model for the idea of ​​a user interface does not require the user to use his hands, and aims to create a new way of listening experience, such as music and sound, so as to allow the user to get the audio information without the need for the introduction of any object in his ear .

The company said it plans to unveil a number of models and techniques, including project N in its wing during SXSW Interactive Festival Festival.


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