Sony at CES 2017: Understatement at Bravia A1 with OLED technology




While the press conferences of LG and Samsung were very similar to the fact that the two companies could hardly surpass superlatives, Sony went another way at CES 2017 this year. Managing director Kazuo Hirai invited neither prominent partners on stage, nor was he delighted Marketing terms. It is precisely this point-to-point, ground-level style – certainly also a little brittle – then also determined the presentation of the new TVs from Sony. The Japanese also offer OLED models.


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