Sony began under pseudonym crowd fund action watch electronic paper




Sony has a watch under a pseudonym of electronic paper put on a Japanese crowdfunding site. The company wanted to so find out whether the project would attract enough attention without the brand name Sony it was connected.

The FES Watch state since September Makuake, a Japanese site where users can financially support projects. Of the target yield is 73 percent inside, but according to the original purpose has long taken the business newspaper The Wall Street Journal.

The company that put the watch on Makuake is officially Fashion Entertainments , which bills itself on its website as a startup. That now appears to be so Sony, to examine whether there would be enough demand for the product without Sony’s name on it.

The watch can change appearance by pressing the button on the side. Not only is the display which is the case when a watch is electronic paper, but so is the band. The plans of Sony for the watch came forward Wednesday already a rumor. Tweaker Jip_86 noticed even then that the rumor was consistent with the characteristics of the FES Watch. The first people to receive FES Watch as the crowdfunding page from May next year. The price in Japan is 19,800 yen, converted 135 euros.

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