Sony: internal obstacles caused lesser cameras in Xperia phones




Internal obstacles between the Sony divisions that made the cameras and smartphones caused Xperia smartphones to have fewer good cameras than the competition, according to a marketing manager from the Japanese company.

Those obstacles came from fear of cannibalizing sales of more expensive cameras in favor of Sony’s own smartphones, says Adam Marsh, marketing manager of Sony’s smartphone division in an interview with TrustedReviews . “Although we are one company, there were obstacles that Alpha (the camera division, ed.) Did not want to give certain things to Mobile, because phones then have what a 3000-pound camera can do.”

As a result, certain functions and specs on Sony’s Xperia smartphones were probably missing, such as optical image stabilization, bright lenses and sensors with large pixels. This is now changing under the leadership of a new CEO, says Marsh. A possible XZ4 smartphone was deleted in favor of the Xperia 1 shown last week.

One of the points users must note is noise reduction, a point that has been highlighted in reviews for years. Previous Xperias do noise reduction only on the already compressed jpeg, but from the Xperia 1 this already happens on the raw files. “That’s a big step,” says Marsh. Eye-autofocus also comes to the Xperia 1, which keeps an object sharp when using burst mode, because the software takes care of the eyes of animals and people.

Sony makes a 48-megapixel sensor for phones, but chooses to use conventional 12-megapixel sensors. According to Marsh, that is logical. “The 48-megapixel sensor has no dram memory and therefore a function like video with 960fps is not possible.”

Sony Xperia 1



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