Sony makes small gain despite halving supplies Xperia smartphones

Jul

29

2016

Sony has shipped 3.1 million Xperia smartphones in the quarter. Last year there were 7.2 million in the same quarter. It is the second consecutive quarter that Sony recorded a halving of the number of delivered smartphones. Nevertheless, Sony recorded a small profit.

As with the presentation of the previous quarterly Sony endorses halving the supply of Xperia’s to focus on more expensive models. Therefore are sold fewer copies, but the average selling price higher. This year, Sony has just released the Xperia X and XA, the former the most expensive model is. That model was not received positively reviews due to the high price for the offered specifications and performance. The top model that was announced in February, the Xperia X Performance was not yet available in the last quarter. Meanwhile, the device available in the Netherlands, but at present only at T-Mobile.

The smartphone division achieved last quarter revenue 185.9 billion yen, the equivalent of some 1.6 billion euros. Which is 33.7 percent less than the same quarter last year. Despite the fall in turnover was the division’s profits. Which amounted to 400 million yen, the equivalent of some 3.5 million. Last year’s Mobile Communications division posted a loss of 22.9 billion yen, converted about 200 million euros.

More manufacturers are seeing declining deliveries of smart phones, because the market is practically not growing. The decrease is Sony stronger than other manufacturers. Sony expects this fiscal year, which expires at the end April 2017, to deliver a total of nineteen million smartphones. That is far less than the largest players in the market, currently Apple, Samsung and Huawei.

Even Sony’s Imaging division is struggling with sharply declining numbers. There were 0.8 million supplied cameras, a large half of the 1.7 million last year. This is not only due to the shrinking market, but also in Japan, the earthquakes which Sony factories camera sensors had to be temporarily shut. Sony also supplies sensors on many other camera manufacturers and therefore saw sales of the Semiconductor division reduced by 23 percent.

In supplies of TVs Sony recorded a slight increase, from 2.6 million to 2.7 million copies. The Games division put down positive figures. It sold 3.5 million PlayStation 4 consoles, half a million more than in the same quarter last year. Sales increased by 14.5 percent.

If Sony Group recorded a small net profit of 21.2 billion yen, converted about 184 million euros. Thus, the profit was 74.3 percent lower than last year. But analysts had expected because Sony would make the problems surrounding the loss earthquakes. Sony estimates that the earthquakes for a sales decrease 34.2 billion yen, converted about 300 million, has achieved in the last quarter.

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