Sony plans to launch the new service broadcasting Ultra accurately 4K next Monday

Mar

30

2016

The company said Sony on Tuesday it plans to launch a new broadcast service accurately “soon to” 4K, and the so – called “Ultra” Ultra, in the United States on April 4 / April, in a new push to promote the new range of TVs smart and competitive broadcasting services.

The Japanese company has unveiled the “Ultra” Ultra Ultra through its participation in the “Consumer Electronics Show” CES 2016 in the month of January last US city of Las Vegas.

Sony said at the time that the service will be available as an application exclusively for its products from the new HDR 4K TVs that support the technology, “high dynamic range.” Although the application of smart TVs working operating system “Android TV”, but it does not work to the Sony devices.
Sony plans to launch the new service broadcasting Ultra accurately 4K next Monday

Unlike broadcast “Netflix” Netflix service, “Ultra” service will require Ultra customers purchase films individually priced at $ 30 each, to broadcast these films, which are among the group of some 40 to 50 films, accurately 4K, due to the fact that the devices do not have the space internal storage capable of handling the volume of such films.

Sony says that the films that will be supported by a list of those that are produced or produced by the company “Columbia” Columbia.

And conform to “Ultra” Ultra service with a cloud storage service “Ultra Vaalt” UltraViolet subsidiary of Sony as well, which means that the final users who register for the new service will be able to access owned by Sony movies and pay part of the cost of the $ 30 to upgrade some of them to 4K resolution.

It is believed that the “Ultra” Ultra service is not perfect, especially when it begins the famous broadcast service, such as Netflix, Amazon, and others added accurately 4K content on the basis of an annual or monthly subscription fee.

But some argue that the move suggests that Sony is working to bridge the gap between the ability to withstand the increasing costs of technology-4K and HDR and the lack of shows and movies compatible consumers can actually watch them on the TV.

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