Sony recorded $ 1.2 billion in losses




Sony Corporation of Japan has announced significant losses recorded during the last fiscal quarter is estimated at about US $ 1.2 billion, mainly due to the reduced demand for smart phones, as the company explained.

As a result, Sony lowered its forecast for the sales of phones from 43 to 41 million units during the current fiscal year ending in March / March 2015. This is the second reduction of expectations as the company had predicted at the beginning of its fiscal year to sell about 50 million phone during this year.

Sony said that the success of its gaming device ‘PlayStation 4 “PlayStation 4 has contributed to an increase of sales by 7.2 percent during the fourth quarter, which contributed to the reduction of losses. Earlier reports had said that the “PlayStation 4” is superior in terms of sales to rival Microsoft’s “Xbox One device.”

The reaction to the decline in sales of Sony has increased the budget allocated for marketing, as well as allocated for research and development in an effort to try to raise the sales during the next budget period, as the company responsible for isolating the company manager (Sony Mobile) and replace it with another manager.

Recalls that Sony had announced in September / September last for the latest phones and two “Z-appointed Expericard AB 3” and “Sony Xperia Z Compact 3”.


In: Technology & Gadgets Asked By: [15446 Red Star Level]

Answer this Question

You must be Logged In to post an Answer.

Not a member yet? Sign Up Now »