Sony recorded its first profits since 5 years




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Sony recorded its first profits since 5 years

The company made a profit of about $ 440 million

Sony Corp. said it returned to record profits after five consecutive years of losses, during exposed profits for the fiscal year ending in March / March.

The company said it recorded a profit of about 43 billion yen (U.S. $ 440 million), after that last year achieved a net loss of 457 billion yen, the highest loss Tzljha company ever since its inception.

Comes the return of the company to achieve profits such as implementation of a promise CEO of the new “Kazuo Hirai,” which follow a policy of rationalization of resources included the sale of multi-billion dollars from the offices and property, including the main office of the company in the United States, and a structure belonging in Tokyo and a set of quotas. The company expected to achieve during the current quarter profit of up to about 50 billion yen.

It is noteworthy that Sony recently launched a new range of mobile phone, notably “Xperia AZ”, in addition to ultra-thin tablet computer “Xperia Tablet Z”. However, the company said that the Department of smartphones in the company’s Creator since splitting from “Ericsson” did not achieve any profits during the last fiscal year.

Sony has set a target for high smartphone this year, where she hopes to sell about 4.2 million units, an increase of 30 percent from the phones that are sold over the past year, where it sold 3.3 million phones. Sony aims to occupy third place at the level of smart phone after Samsung and Apple, which is the order in which acquires it is currently “Huawei” a Chinese.

The company said it has achieved its goal of selling 7 million copies of the gaming device “PlayStation” and a portable gaming, “PlayStation Vita”, but it lowered its forecast to 5 million units for the current year, where it plans to Sony this year put the latest “Playstation 4 . ”

It also suffered production section TVs “Bravia” despite the losses that the new CEO, “Hirai” personally oversees the administration of this section, and despite the losses made by but it remains less than half of the losses that achieved last year.

While recorded electronic devices that Sony produced losses during the past fiscal year, but the company made a profit from other products, notably films where the company contributed to the profits of successful films have contributed to its production, such as the movie “007 bean Sky” and “The Omizing Sperdman” , in addition to the sale of the rights to some of the other productions.


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