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Sony Walkman waterproof sells bottled water
What better way to convince the customer that your product meets the highest standards of quality, if not a practical demonstration of its features? That guide Sony decided that such an approach is best give the essence of the new model waterproof music player Walkman .
Japanese appealed to the New Zealand advertising agency DraftFCB, to its best experts to help them promote the new player in New Zealand. Advertisers have not thought long and proposed to establish in public places, as well as in the lobby and pools gyms special machines selling waterproof Walkman in bottles filled with water.
Walkman действительно абсолютно водонепроницаем
It seems that the idea of such advertising is really not so bad. After all, people are often skeptical about the quality of certain goods, but here – well, as can be deceived if he’s player, right before your eyes floating inside the bottle? And how do you feel about this advertising move? Would buy yourself bottle player Sony?
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Tags: MP3 players , Sony , Water , Advertising .
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