Sony will release fewer smartphones and TVs

Nov

27

2014

Sony is less models in its smartphone line issue and there are also less TV models from the Japanese manufacturer. The cost savings should reduce the loss of Sony. The group will focus more on the PlayStation 4 and image sensors.

Sony logo (27 pix) Sony brings back the range of smartphones and the company claims the offer since 2012 have been reduced by 30 percent. Xperiablog however has fourteen different models for this year, the same as 2012. “We do not focus on increasing market share but on increasing the yield” said Hiroki Totoki, the new CEO of the mobile arm of Sony, according to Reuters during an investor event . Although sales of Xperia smartphones seems to be stabilizing, the smartphonetak suffers loss and Sony saw the end of October forced converted to write off nearly 1.3 billion euros in the mobile division.

Sony hopes to increase revenue from the entertainment division. The branch of PlayStation consoles have to 1.6 trillion yen, converted nearly 11 billion euros, bringing personalized and include TV, video and music services to help with that. In addition, the industry for camera sensors must grow significantly. According to Sony, the increase in sales may even 70 percent. A large number of smart phone manufacturers, including Apple, makes use of the image sensors from Sony.

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