Source: Apple set the date of the show the next iPhone





Directorate Apple has repeatedly hinted that the new products will be presented in the fall. The company will host a presentation iPhone the next generation of the special event, scheduled for Sept. 10, according to an authoritative online publication AllThingsD, citing its own sources.

Launch of the new iPhone will at a very important time for the company. Despite the high profits from sales of smart phones under the name iPhone, Apple continues to lose ground in the global smartphone market, which is a new wave of cheaper Android-devices. The mass forces takes rivalry with South Korea’s Samsung, one of the key players in the market.

One of the main issues for the Apple remains the choice of tactics designed to reflect the onset of the mid-end smartphones. As a rule, Apple is making concessions, offering the older models at a discount from the price of 100-200 dollars for a new iPhone. At that time, the company may behave differently and produce a budget smartphone , which will be preceded by a more expensive version.

After Apple last year bought the company Authentec, the Net has repeatedly raised questions about adding a device fingerprint scanner. However, on the subject of improvements on the part of the processor and the camera constantly speculating.

Naturally, the new items will be running the iOS operating system 7, which is being tested since its presentation in the Apple Developers Conference in June. The software has undergone a radical change in terms of the appearance of the icons and menu. In the iOS 7 added new features and capabilities for developers.

Apple has taken the habit of providing software upgrades in June, to test them for a few months and then present to the public the new hardware. IOS update is also available for older models of mobile devices Apple. The company has already announced iOS 7 compatibility with many older versions of iPhone, iPad and iPod touch.

Yet it is expected that in the coming weeks, Apple officially announce the release of the next version of Mac OS X, also known as the Mavericks. Although Apple spokesman declined to comment on any planned company events.

For a long time the Web rumors of “reasonable” hours of Apple , but there are no signs indicating their imminent appearance, no.
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Tags: Apple , iOS 7 , iPhone 5S , iPhone Lite , Smartphones .


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