South Koreans are more likely to change their smartphones




South Koreans are more likely to change their smartphones

smartphone user

Last year, more than two-thirds, or 67.8 percent of South Korean smartphone users have replaced their old devices with new ones. Thus, South Korea has become a country where the people are more likely to buy mobile phones.

Smartphone users from South Korea walked on this indicator members from Chile, which in order to take the second place had 55.5 percent. In the United States, often change their phones was 55.2 percent, according to the publication Yonhap News Agency, citing data from the U.S. analyst firm Strategy Analytics.

The least likely to change their mobile phones residents of the People’s Republic of Bangladesh – 8.4 percent. Obviously, this is due to the economic situation in the country. Bangladesh is one of the poorest countries in Asia.

Strategy Analytics expects the number of frequently changing their phone users in South Korea this year will increase to 70 percent. However, by 2017, that number will gradually decrease to 62.9 percent. Analysts attribute this to the saturation of the market. By this time available on the market demand for the product will be satisfied in full, mainly due to such major smartphone manufacturers such as Samsung and LG. Those who can not compete with local, leaving the market .

It should be noted that the purchase of a new device facilitates communication operators that subsidize much of the cost (50 percent) of smartphones in exchange for contract connection. A large part of the Korean people has existing contracts with telecommunications companies for a period of two years. Attractive conditions cause cellular subscribers to change their machines prior to the expiration of the contract, said the news agency.

According to the market research institute GfK Korea, for 12 months (March 2011 – March 2012) South Korea’s smartphone industry has reached a value of 5.4 billion dollars. During this period, sold 11 million smartphones. In other words, smart listed at 92 000 units per month.

Meanwhile, Apple is preparing for the production of the following two models of iPhone .
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Tags: Strategy Analytics , smartphones , South Korea .


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