Spam from Samsung called the Galaxy




Spam from Samsung called the Galaxy



The company Samsung corrects errors of the past, saturating the market under the brand name devices Galaxy. Right or wrong it’s not us, but some results it still brings.

When, in April launched the sale of Samsung Galaxy S4 , it was the only device in this lineup. However, it will take two months and the market will have five products that have in their names the combination «Galaxy S4».

After the first god Galaxy S4 appeared Galaxy S4 Mini. Then a camera showed the Samsung Galaxy S4 Zoom, then was presented waterproof Galaxy S4 Active, then the market has come an incredible Galaxy S4 Mega with a giant 6.3-inch display.

Samsung problem is that this way stratifies line of successful product family Galaxy. It is literally breaking spam, the real garbage that will buy the units, while the focus will be on key products in the series. The Samsung prefer to waste resources on the promotion of mediocre products that will not bring any significant success of the brand Galaxy, or the company itself.

From a logical point of view, this is stupid. However, if we impose that view on a business filter, it turns out that this is robust grain.

Samsung has managed to do the impossible. The company made ​​the user trust the brand Galaxy , threw him on a par with the iPhone, which is incredibly popular throughout the world and has earned the trust of hundreds of millions of users.

In this mess of Android-devices that saturate the market today, do not stand out quite easily. All you have competitors Samsung today is the performance of their devices. But the bottom line is that draw attention to themselves in this crowd can not be super-smart nothing but brand. The Samsung realized this simple truth, and made the object of the Galaxy, which can be trusted, which is known by millions.

This explains the reason why the Samsung customizes all of their more or less significant products under the brand Galaxy S. I deliberately started with the words to correct past mistakes. The brand started with the Galaxy smartphones that were sold under the auspices of the mobile operators, not standing name. Now Samsung can not afford to avoid similar mistakes, so now we have what we have.

The company is able to launch new devices several times a year, but why spend money on promotion of each individual product, if enough just to call it «Galaxy _vstavit nuzhnoe_” and that will be enough to at least draw attention to it. It is a pity that after a year none of us will remember more about any of them. Galaxy will be a smartphone, like Samsung did not try to change that.


In: Technology & Gadgets Asked By: [18418 Red Star Level]

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