Spotify adds in some countries video to Android app

Jan

26

2016

Spotify starts with showing videos in its Android app to customers in the UK, Germany and Sweden. End next week following the iOS version. This concerns in particular short clips which match the music users listen to.

spotify Spotify allows to The Wall Street Journal know that the new feature has been tested in recent months among a small number of users in the countries where the function first becomes available. When the videos could include short clips, but there are also companies that develop specifically for Spotify series about music topics. The tests have shown until now that users are interested in videos, like this have anything to do with the music they listen to, says Spotify product head Shiva Rajaraman.

The Swedish company already had plans last year announced and then made ​​known that various parties will provide content for the service, including Comedy Central, BBC and Vice. Rajaman also announced that he is aware that the mobile app often runs in the background. The videos must be a way to allow the user to have more interaction with the app, even if it will ‘require some training.

It is intended to show the videos at first without ads, but Spotify would have noticed before that videos eventually a source of income should be for the company, which still generates a profit so far. The videos will be available for all users of the service. When Spotify in the Netherlands and Belgium are showing videos is not yet known.

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