Spotify changed his mind to run in Russia




One of the world’s largest strimingovyh music service Spotify will not open an office in Russia and offer their services here. It is reported RBC with reference to anonymous sources.


In the spring of last year, it was reported that Spotify has found the head for their business in Russia. They became Kubaneishvili Alexander, formerly of the Russian office of Google, Microsoft and MTV Russia. Even earlier, in January 2014, the Swedish company has registered a Russian legal entity, LLC “Spotifay.” As reported by sources now, Kubaneishvili cease to be an employee of Spotify in February.

In September Tass reported that Spotify suffered output on the Russian market since the autumn of 2014 at the beginning of 2015. The reason, according to the source agency, was the fact that Spotify has not reached an agreement with mobile operators on partnership. Press-service of the company refused to comment on the situation.

Suspected causes of failure from Spotify launch in Russia – failed partnership talks with mobile operators “big three”, as well as depreciation of the ruble. The latter is obviously made it impossible for the service to offer their services accessible to the Russians and a competitive price. For example, in the Philippines, where the monthly subscription to Spotify is the cheapest in the world, it costs about $ 3 – in Russia, it would have resulted in more than 200 rubles a month, which is more expensive than competing offerings. On average, the World Service service cost $ 7 per month.

Spotify – Swedish music service, launched in 2008, and is currently working in 58 countries around the world. It is available on the vast majority of mobile and desktop platforms, as well as many “smart” TVs. Listen to music from the catalogs of the largest (Sony, EMI, Warner MUsic, Universal) and independent record labels can be free, including applications for iOS and Android. However, for getting rid of advertising and preservation of music will have to pay offline by subscribing.

Similar Spotify offer services in Russia and other companies. The most popular (not counting mostly pirated music in the social network “VKontakte”) are “Yandeks.Muzyka” (150 rubles per month) and Google Play Music (182 rubles a month).

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