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Steve Jobs was the main witness in court “in the case of iPod»
Apple lawsuit is associated with policies that apply to earlier versions of the iPod. Members of the player in the period from 2006 to 2009 and the representatives of the music companies have made a class action lawsuit, accusing the corporation of Cupertino to use software, to prevent the transition to alternative music players users iPod.
The problem is that when you buy songs from iTunes users are able to listen to it only on the iPod. In this case, the player Apple could only listen to songs on the CD, or purchased at the official store of the corporation. Many market participants said that this move has led to the monopoly of Apple’s music market, hinder the development of not only competitors, but also performers who do not have access to the ecosystem iTunes.
The speaker for the prosecution lawyer Bonnie Sweeney presented to the court or electronic communication decision makers Apple, including Steve Jobs, in which they discussed the conflict in the market of electronic recording and compete with the service Real Networks, developed a competing software for managing music library user. Initially, Music, acquired through Real Networks, could be played on the iPod – the prosecutor said that Apple executives were concerned that this may reduce their market share.
To avoid competition, Apple has updated the firmware iPod, eliminating the ability to play music from RealPlayer. As a result, the plaintiffs claim to continue to use the player, they had to purchase music exclusively through iTunes or on disks.
Apple lawyer William Isaacson said that the company had the right to improve iTunes, to “protect the iPod from security threats and from damage that could cause software Real Networks». “This could impair the consumer properties and quality of the product,” – he said. Forensic evidence include, in addition to e-mail to Steve Jobs, the video of his testimony that he gave on the case shortly before his death in 2011.
In July 2004, Jobs was discussing with other top managers of Apple alleged statement to the press regarding the Real Networks. Jobs wrote that the company is “stunned” tactics of Real Networks, which allegedly “breaks” in the iPod. Head of marketing Phil Schiller said the direction that he likes the comparison with competitors hackers.
During testimony, Jobs said that Apple was under the influence of thoughts on how the record companies would react if the music files can be copied to the iPod on other computers. He could not remember how he treated the “threat” from Real Networks in 2004. He also said that his then-approval in respect of a competitor “do not seem to him evil.”
Lawyers often recommend top managers to closely monitor the content of your e-mails. Letters to Steve Jobs has served as evidence for two other court cases, and in both cases the content was directed against the company.
In the current case is also made public one letter from 2003, where Jobs is concerned about the launch of the company Musicmatch its online music store. “We need to make sure that when Musicmatch to launch its store downloaded music, they can not use the iPod. Whether to consider this issue, “- said in the letter.
Apple has long changed its policy in this area, but the authors of the class action claim that aggressive marketing of the company during the period from 2003 to 2009 led to the detriment of the market in the amount of $ 350 million. According to the US antitrust laws, if a jury Apple guilty, she will have to pay compensation in excess of three once the damage.
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