Street Fighter V shows no more in-game advertising




controversial in-game advertising in Street Fighter V has been removed. Since this week, the optional advertising can no longer be seen in the game. It is not clear whether the change is permanent or whether the advertising is being replaced.

According to Polygon , this applies to all advertising in the game; the ads have disappeared on the two standard skins of the characters, at the loading screens and the stages. With standard skins, however, the Capcom Pro Tour emblems have not yet been replaced by the original images. For example, Guile still misses his iconic tattoos from the American flag and the character lacks Akuma’s back. Polygon further notes that players temporarily can not choose the alternative skins, numbers three through ten. Capcom has not yet issued an explanation about the removal of advertising.

On December 11, Capcom introduced the in-game advertisement . This was badly received by the players. The appearance and placement of the logos of Capcom’s e-sports tournament was the main point of criticism. Although the advertising was optional, players complained that they were losing extra in-game money if they had turned off the display of the ads. Fight Money can only be bought with real money or earned in small amounts by playing the game. If the advertisement was disabled, players received no additional Fight Money.

A few days after the introduction of the advertising, the executive producer of Street Fighter V responded to the criticism. In his reaction, he reported that Capcom had heard the criticism, started to deal with it and went to investigate how it could improve the advertising. That could mean that the ads will return in a different form in the future.


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